Do you want to learn how to create a media kit for your blog?
If the answer is yes, you are in the right place! This article will walk you through how to create a media kit step by step using Canva.
I’ll show you what goes into creating a media kit (it’s much easier than it may first appear).
You can use these steps no matter how big or small your blog might be because the process of creating a media kit is the same regardless of how many followers/readers that you have!
Let’s dive in!
What Is A Media Kit?
A media kit is a document that is made up of information about your blog. You can think of your media kit as a resume for bloggers.
While a resume is a document that summarizes your professional experience and the value that you can provide for a potential employer, a media kit does the same for your blog.
It includes how-to’s, FAQs, and any other relevant content so a brand can learn how to work with you or your business.
A media kit usually outlines key facts and statistics relating to your blog. These are things that potential brands and collaborators would be interested in knowing about your business.
Instead of digging through your blog and all your different social channels to find out the information, it helps if you can provide it in a nice and concise document- a media kit.
Blogger media kits may also list the prices for the services you offer.
Overall, a media kit is a great idea for your blog. It not only makes you and your blog look more professional, but it also goes a long way in showing potential collaborators why they should work with you.
Who Needs To Create A Media Kit?
It doesn’t matter if you’ve been blogging for 6 months or 6 years, any blogger who is interested in making money from their blog through sponsored posts should create a media kit.
Not only this. If you are looking to collaborate with other bloggers through guest posting, giveaways etc, then having a media kit for your blog would also be helpful.
What To Include In A Media Kit
The contents of an effective media kit vary depending on what type of blogger you are and how far along you are in your blogging journey.
That being said, your media kit doesn’t need to be 30 pages long to show that you have value to offer as a blogger.
In fact the shorter and more concise you can make your media kit, the better.
There are several things that you need to make sure you include when you create a media kit.
So let’s get into it:
1. Your Name And Contact Information
This might seem like common sense, but you’d be surprised how sometimes common sense isn’t so common.
You need to include your contact info so that brands know how to get in touch with you.
Include your email address, your phone number, and also the social media platforms your frequently on.
If that’s Instagram, include your Instagram handle so that people have a variety of different ways to contact you if they are interested in working together.
2. A Recent Photo Of Yourself
You should also have a recent photo of you in your media kit.
Emphasis on the ‘Recent’ part.
This is important to mention because sometimes we include an amazing photo of us from 5 years ago. While you look fabulous in that photo, it’s important to have a recent photo so that brands can see how you look now.
It also helps if potential collaborators have a clear picture of who they are working with so that it makes the process smoother and more professional for everyone involved.
The picture doesn’t necessarily have to be a traditional headshot from the waist up. It just needs to be clear, well lit, and give potential brands and collaborators an idea of what you look like and perhaps the types of images they can expect from you.
3. A Short Summary About You And Your Blog
You definitely want to give potential brands and collaborators an idea of who you are and what your blog is about.
Some details to include in this section are:
- your name
- where you are based
- how long your blog has been around
- the topics you write about
- who your audience is
It’s important because brands need to know who they are working with. And not only that, they need to have some understanding of who your audience is as well. Most of all, collaborators need to know how the potential partnership will be mutually beneficial.
You don’t need to write a full-on essay to convey your value.
Just think about 2-3 things that you think is important for a brand to know about you and write them down in a short paragraph.
Keep this section short and sweet, and add a touch of your personality to this. You definitely don’t want to come across as salesy, but at the same time, you should be professional. This is a potential business partnership after all.
4.Blog And Social Media Statistics
We all know that when it comes to blogging and social media, stats aren’t everything.
But it’s important to include relevant stats in your media kit so that brands can get a sense of what kind of results they can expect from working with you.
I recommend including the following
- Monthly pageviews
- Monthly unique visitors
- Newsletter subscribers
- Social media followers & subscribers
I think that it’s also a good idea to share your audience demographics in this section. You can easily find a breakdown of these stats when you look in google analytics.
It’s relevant for brands to know where your audience is based, their age range and what gender they primarily consist of.
If you are a content creator that doesn’t have a lot of followers on Instagram but you have a different platform that is more active, you can include stats from your preferred platform.
It’s not about fabricating information, but showing potential collaborators your strengths by putting your best foot forward.
5. Past Collaborations And Testimonials
You should also mention who you’ve worked with before on your media kit.
This is key in building trust with potential collaborators.
Listing past collaborations can be as simple as including logos of brands you’ve worked with before, or you could include full-on testimonials.
It’s really nice for potential collaborators to know that you have experience working with other brands. It helps to build your credibility and also gives brands an idea of what they can expect if they choose to work with you.
How To Create A Media Kit On Canva (Step By Step Instructions)
Now that you know why you need a media kit for your blog and have a good understanding of what should go in the media kit.
I can hear you asking- so HOW do I actually put my media kit together?
Well, there are several different ways to create a media kit.
If you are tech and design-savvy, there’s Adobe InDesign or even Adobe Photoshop that you can use to create professional-looking media kits.
If you don’t have access to these programs, there’s always good old Canva.
Now I don’t want to present Canva like it’s second fiddle to these more advanced tools.
In fact, Canva is my favorite tool for creating graphics for my blog because it’s cost-effective, yet sophisticated enough to create stylish and on-brand graphics.
If you would like to create a media kit on your own, keep reading for the step-by-step instructions on how to create your media kit using canva.
One of the keys to remember with your media kit is that it needs to look professional. aesthetically pleasing.
Step 1- Log in to Canva, create a ‘resume’ type document
The dimensions of your media kit are important because you want to create something that’s easily viable on a laptop or smartphone. But also a document that can be printed if needed.
Once you click on the dimensions, you’ll see a page open up with a blank canvas that you can start working on.
Step 2- Upload Your Images
Start by uploading all the images that you intend to use on your media kit. You can upload the images of yourself, images of your work as well as any logos or graphics that you plan to include.
The great thing about canva is that once you upload an image, it stays on your canvas account. If you ever want to use the same image in a future project, you can easily find it.
Step 3- Start Designing The Media Kit
You’ll notice that on the left hand side, Canva will provide you with a variety of templates that you can choose from.
Feel free to browse through the templates section to see if there’s anything there that intrigues you.
For the purpose of this tutorial, I’ll show you how to make your media kit from scratch.
There are endless possibilities when it comes to designing on canvas. The best part is that it’s really intuitive, drag and drop, so it’s really not that difficult.
How Many Pages Should The Media Kit Be?
It would be great if you could fit everything you need into one page. But in reality, your media kit will often need more than one page so that everything doesn’t look cramped on a single page.
The key is to be concise and to lay out all the information in a logical flow.
To add a new page, click on ‘Add page’ underneath your current page, and a new blank page will appear.
You can also duplicate your current page if your new page is expected to be similar to the previous page. This way, you are not having to start designing every single page from scratch.
Step 4- Fill In Your Content
Once you have a general idea of what your layout will look like, you can start to add your content.
Step 5- Choose Your Colours And Fonts
The colors and fonts that you use on your media kit should be identical to your brand colors and fonts on your blog.
This creates a more professional and cohesive appearance.
To change color, click on the element that you would like to change and change the color.
I would recommend keeping track of your color hex codes so that you can use the exact same color where you need to.
Step 6- Review And Make Edits
Make any changes necessary to finalize your media kit.
Remember that your first time making a media kit doesn’t have to be perfect. You can always go back and edit the information.
Step 7- Download PDF
When you have finished creating your media kit, you can download it.
I recommend downloading it as a PDF. It is professional and can be sent to potential contributors quite easily.
A media kit is an important component of your blog. It’s something to think about when starting a blog.
Not only will your media kit give potential collaborators a little taste of your brand, but it can also help them decide whether or not they would like to work with you.
Make sure that your media kit is aesthetically pleasing and gives the best first impression.
Have fun and Goodluck as you create your media kit. Feel free to reach out or let me know in the comments if you have any questions about this topic.
Oh, and don’t forget to subscribe and download your FREE media kit template. This template is fully customizable on Canva and easy to use.