Every year a couple of ‘experts’ emerge claiming that blogging is dead.
They cite the rise of new platforms and the migration of creators in mass to these platforms. Youtube, Podcasts and even other social media have seen an increase in viewership and user-ship over recent years.
Coupled with shorter attention spans, it would seem that blogging has no place 2020.
However, as these changes are happening, blog content creation has also been on the rise.
A recent statistic showed that 70 million blog posts are created on WordPress (ALONE) every single month.
The rate at which content is being produced far exceeds the rate of consumption. Despite the hard work and effort that goes into perfecting each blog post, chances are that your post will never get read.
Not the best feeling in the world.
This begs the question…
Why even bother?
In this post, I will help you to decide whether or not it is worth it to start a blog even in 2020..
Click below if you would prefer to watch the video.
The Answer to the question: Is Blogging Dead in 2020? is No!
While it can certainly be hard to stand out with your blog, I am of the opinion that blogging is NOT dead. In fact the sheer volume of blogs that are still being created on a daily basis, points to the fact that is alive and here to stay (at least for now).
However, I think that we can all agree that blogging has changed significantly over the past few years.
What started as a platform for people to share their thoughts and grow an audience has morphed into a world where it is all about pumping out as much content as possible and generating income through your blog.
Useful Blogging Stats
- There are about 70 million posts being published each month by WordPress users.
- Websites that have a blog have been shown to have 434% more indexed pages.
- Companies who blog get 97% more links to their websites.
- Blogs have been rated as the 5th most trustworthy source for gathering online information.
- 77% of internet users read blogs.
- Businesses that blog experience twice as much email traffic as businesses who don’t.
- Blogging has grown by 12% since 2015.
- Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
- 53% of marketers say blogging is their top content marketing priority.
What these stats tell us is that blogging is not dead. In fact, they indicate that blogging is still growing. This comes with its challenges too. The fact that there are more blogs on the internet (and growing) means that there is much more competition and a greater need for marketers and bloggers to create blogs with strategy.
In 2020 (and beyond), it would be useful to look at blogging as a tool that can be leveraged to help marketers grow their business. Blogging is unique because it is a trusted source of information, and it helps people to find answers to questions that they already have.
What Are The Benefits Of Blogging?
1. You Can Use SEO To Increase Traffic
Google is the biggest search engine in the world. With SEO, you can leverage Google to drive traffic to your blog and eventually your business.
SEO= Search Engine Optimizaion
These are the things that you fo on your blog and on your website to increase your chances of ranking on the first page of google.
Instead of thinking of a blog as a journal where the posts are read and forgotten about, why not approach it with a strategy that every post is an opportunity to attract new people to your site with content that they are already looking for.
If you create searchable content, your audience can find you through Google.
2. Can Increase Revenue
Blogging can help you to increase your revenue as it drives traffic to your business.
If you can serve your audience with quality content, they are more likely to stick around and take the next step with you. That might be signing up for an email list, following you on social media or even purchasing one of your offerings.
Blogging provides an opportunity for your audience to go deeper with you.
3. Builds Know Like and Trust
In order for people to spend money, there are things they consider- know like and trust factor.
By creating long form content through your blog, you give people an opportunity to build that relationship with you.
We have talked about the importance of blogging for your business. But do YOU need a blog?
The answer is- it depends.
It depends on your goals.
If you have a website already for your business, it doesn’t cost you anything extra to add a blog to that website. The more content you produce, the more chances people have of finding your blog/ website.
The fact is that long-form content is important to most businesses- so that can be Youtube, blogging, podcast. You need to give people a way to go deep with you and build a relationship with you!