How To Write The Perfect Instagram Bio (And Make A Great First Impression)
The Instagram bio is easily the hardest part of the profile to get right. With just 150 characters to work with, you might be struggling to figure out how to get your main points across, while sounding cool enough for people to want to follow. The perfect Instagram bio will stop someone in their tracks and get them saying ‘Heck Yes!’ to following you.
It is the first impression that people get of you when they land on your profile. When people are making split-second decisions, your bio should speak volumes and be enticing enough to convert casual lurkers into followers.
Those 150 characters are used to convince people that you are worth their time. Use them wisely. In this post, I’ll share:
- The main things to consider to craft the perfect Instagram bio.
- What to include (+ a most common Instagram bio mistake to avoid)
- Instagram Bio Examples! I love examples because you get to see EXACTLY how these tips play out in the real world.
Are you ready to write the perfect Instagram bio that reflects your business?
Let’s start with a checklist of all the things that your bio should include.
Instagram Bio Checklist
- Eye-catching profile picture
- Optimized Instagram Name
- Brief description of who you are & what your page is about
- Credibility Booster/ Social Proof (why you are worth following)
- A CTA (call to action) directing people to your most useful link.
Let’s go deeper!
1. Choose An Eye-Catching Profile Picture
Your profile picture is REALLY the first impression that you give to new visitors. It is what they see even before they click on your profile.
Your picture should be eye-catching and if possible include your face. Instagram profiles that include bright colours are also more easily distinguishable.
There are certain situations when you may decide not to include your face. The most common of this is when you are a product brand or business with a well-recognized logo.
Even when using your logo, make sure that it is simple and clear. No blurry or pixelated photos please.
2. Optimize Your Instagram Name
Your Instagram name is the first line of the bio. It is the part of the bio that is bold. The Instagram name is also the only part of your profile (apart from hashtags) that is searchable.
This area is like SEO for Instagram and is prime real estate to tell people a little bit more about you and what you do. There isn’t a lot of opportunity on Instagram to use SEO, but this is one of them. Use descriptive terms that your audience is likely searching for in your name so that when they search for that term, your profile shows up.
A common mistake that I see brands and businesses make, is to use their own name (or business name) as the Instagram name.
While I’m all for being personable on Instagram, the chances of people searching directly for your name on Instagram is low. It’s therefore a missed opportunity for implementing Instagram SEO.
Let’s use the example of a life coach who is trying to grow her coaching business on instagram.
The first thing that I would advise her to do would be to include the keyword life coach or a common variation into the search bar.
Remember that people are constantly searching for solutions to their problems. If I was someone looking for a life coach on Instagram, they would simply search for Life Coach. Instagram searches it’s algorithm to find the best fit for that search term.
Alyssa Onbriga’s Instagram name is optimized with a description of what she does (Life Coach), so her profile is one of the firsts to show up.
Use Related Keywords
Another great way to optimize your name is by including keywords related to your niche or industry.
Take chefmide for instance who uses the keyword Nigerian recipe in her instagram name.
She knows that her page is about Nigerian recipes and people interested in her content may be searching for that term in the Instagram search bar.
3. Tell Me What You Do In Less Than 150 Characters
Your Instagram name is how you get people to find you, the area underneath is the ACTUAL bio. This is where you get to tell people who you are and what you can help them with.
In a perfect world, you would have an entire paragraph to explain to users exactly what you do. Kind of like your about me page on the website.
On instagram, not the case.
Instagram only gives you 150 characters to work with, so use these wisely.
Think of this part of your bio as your elevator pitch. Instead, shorter.
A simple formula that many people use is the I help statement.
I help [target audience] to [pain point or solution] by [your offer].
It isn’t always easy to get all of this to fit and you may have to simplify until you get the right ‘I help statement’ (without losing meaning).
4- Add A Credibility Booster
When you are using your Instagram profile for your business, you can build trust and get people to take you seriously with a credibility booster.
You have seen people include stats like:
- +2 Mil views on Youtube
- 7 figure business by age 17
- Featured in Forbes
This is your time to brag. If you have something to show off that will help you build credibility, add a line in your bio.
Here are some examples of business owners who are using credibility boosters in their Instagram bio.
Linking to other accounts can also be a great credibility booster.
If you have multiple Instagram pages for multiple businesses, you can link to them in your bio and direct traffic their way.
TBH- You only have 150 characters to work with (I know I’ve repeated this for the fiftyleventh time but its important) so use them wisely.
Bigger & more established accounts can get away with this a lot easier because they don’t have to do as much of an introduction. They also don’t have to do much convincing for you to follow or buy from them.
Take @laurenconradco, who to me is the ultimate GOALS when it comes to personal branding. She has several brands under her and her bio is just a place to link all of them.
Lauren Conrad can get away with this because she has the advantage of being a well known figure and personality.
What Makes You Unique?
Don’t feel pressured if you don’t have a huge claim to fame (yet). I include the fact that I am a mama, wife, believer and pharmacist in my bio because I believe those are things that will resonate with my ideal client.
In fact, I was invited to be on a Podcast by someone who loved the fact that I’m a Pharmacist. She said her dad was a pharmacist, so she was able to build that initial connection based off that alone.
5. Don’t Forget Your CTA
Your CTA (call to action) should be the final line of your bio.
Instagram allows you to add one link to your bio at any given time. Link to your most relevant link. For you, that may be a freebie that you want to promote, a sales page, a link to your discovery call or even just a new blog post. If you have more than one link that you are trying to promote, you can use a tool like link tree or milkshake to link multiple pages.
Whatever you choose, the last line of your bio, should tell users what your link is about and entice them to click on it.
Common call to actions are:
- Learn more
- Want to know more?
- Work with me
You can also get more specific by stating exactly what the link is about. E.g. you can see how business coach Erin May Henry has clearly stated “The Killer Confidence Bible” as her CTA. She is clear about telling you exactly what the goal of her Instagram page is. If you click on that link, you can download this FREEBIE.
If you are not clear about your goal in any given season, you won’t be able to communicate it and no one will know what to do.
Use Relevant Keywords In Your Bio
People are making split decisions when they land on your IG profile. Draw their attention by including words that they are used to seeing and recognize. You will be able to attract more of ‘your’ people by using keywords they are familiar with.
Include Some Personality
FACT- people want to interact with people who they like and trust.
Show them that you are worth their time by infusing your personality into your bio. If you are funny and witty thats fine. But personality doesn’t always have to mean fun!
The perfect Instagram bio is a representation of you. So if you are the type to add emojis every other word- please go ahead. If you like the minimalist vibe with black and white symbols, you are welcome to try that too.
Choose To Be Clear Over Clever
When it comes to writing good copy, clarity wins over clever EVERY.SINGLE.TIME.
You’ll hear me talk about this a lot because it is such a common mistake that people make with their copy. Sure, we all appreciate cleverly written copy… but only when it makes sense.
Write your IG bio in a way that it passes the 6 grader test, This means that your copy should be so simple that even a 6th grader can read it and understand what you do.
Don’t spend hours thinking of funny ways to say something when there is a direct and clear way to say it.
Use Emojis and Special Characters
Emojis are a fun way to add personality and fun to your bio.
I keep repeating this, but you only have 150 characters, so use emojis sparingly. Only add emojis that add to the story that you are telling with your bio. For instance, if you want to show that you are a writer, you can include the pencil emoji.
Emoji and special characters are like keywords. They grab people’s attention.
Find cool symbols for your bio on CoolSymbol.com! Great name! Ha!
Instagram Bio Fonts
You can use a tool like LingoJam to add cool fonts to your bio.
LingoJam can be used on a desktop or on your phone. To use this tool, you simply type in your text and scroll through to see a selection of fonts. Copy, paste, and voila you have cool fonts in your bio.
When it comes to your Instagram bio, you really want to make the best first impression. Include these points to put your best foot forward when introducing yourself. Don’t feel pressured to get it right in one day. Take your time and tweak as many times as you would like.
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