How To Create Binge Worthy Content for Your Blog
Picture this- Your ideal reader arrives at your blog… They consume the first piece of content they meet. They like it. In fact, they like it so much that they want to see what else you have got. They want to binge read your content.
Wouldn’t it be nice if that could be a reality?
That would of course signal higher retention, which results in better engagement, more shares on social media, and more people coming back for more.
What if I told you that this was possible?
Isn’t that our goal anyway as content creators? We want people to not just enjoy our content, but binge consumes our content. The goal as content creators is to create quality and binge-worthy content that people like and want to share with others Thus driving more traffic and creating a compound effect.
So what is binge worthy content anyway?
Binge–worthy content is all about providing enough value that viewers can’t help but want to consume more of it.
We are a generation that loves to binge on the things that we love. Streaming platforms such as Netflix and Hulu have revolutionized the way we consume our favourite shows. Gone are the days when you would watch an episode of your favourite show and wait a whole week for the next episode to come out.
Other companies such as Youtube and Instagram have capitalized on this concept as well. Entire teams exist whose sole focus is to increase audience retention and engagement on their platform.
It is getting harder to grab people’s attention.
According to WordPress, 70 million new blog posts are published every month. This number is only expected to increase as more and more people are creating blogs.
A recent report shows that more than one-third of buyers strongly agreed that they have fewer hours in the day to read up on potential purchases.
With more content being pumped out than ever, and people having less time, the reality is that getting people to pay attention is harder, let alone stick around to consume more of your content.
So given all of what we have just discussed, how exactly can we as content creators get in on this Netflix effect and increase our engagement and audience retention?
The good news is that the vast majority of these blogs are simply not very good. Therein lies the opportunity to stand out as one of the ‘better’ blogs. I say this realizing that the concept of good is quite subjective.
Regardless, the trick is to Netflix-ize the content that we publish such that once a reader lands on our page, they are hooked and want to keep consuming our content.
I will share some steps that you can take to mimic the Netflix Effect and how to create binge worthy blog posts.
Step 1- Create Good Content
The first step is to create content that people ACTUALLY want to read. I discuss that in detail in this post.
In order for someone to want to stick around for more of your content, you need to provide them with so much value in the first piece of content that they consume that they want more.
Start by creating content that is valuable because you want your reader to get to the end and think “ What else do they have?”
Step 2- Create Content Themes and Sequences
We tend to think of content as one off. You may write one piece of content, hit publish then move on to another piece of content.
I would suggest creating content in themes. This means that when you come up with your topics for the month, try to group similar topics so that you can have multiple posts around one central theme.
Imagine if you just visited a blog where you read a great piece about decorating tips for a babies nursery. You loved that post so much, you want to see more of that that blogger has to offer. You click through the blog and everything else is about flower arrangements. Would you stick around?
Unless you also happened to be interested in flower arrangements, chances are that you would click away and find someone else who has other information pertaining to expectant moms who are preparing for their babies arrival.
The key to creating binge worthy content is to give the reader a reason to stick around by offering several related pieces of content.
Step 3- Map out your readers journey
Often, part of the reason we tend to watch another episode is because Netflix will automatically play the next epidose.
Now that you have several pieces of content that are related to each other, you can arrange them and start to create a journey for your readers.
I would recommend that you create some sort of content library to help you keep track of all your content.
You do not necessarily need to go out and create new content in order to have binge worthy content. You just have to know what you have so that you can link relevant articles and create a unique journey and experience for your reader.
Make sure every piece of content is grouped and tagged properly so that it is easy for you to sort through and find related posts.
At the end of each post, ask yourself what’s next?
What is a natural continuation from this piece of content that my reader can enjoy?
Simply use the related post feature to direct your reader to another related piece of content that continues the story.
Step 4- Invite them to take it a step further
If a reader has been on your site for some time, chances are they like what they are seeing. Take it a step by creating a pop up inviting them to join your mailing list.
This is the ultimate way to get your reader inside your inner circle. Of course, not everyone will join, but it never hurts to ask.
Step 5- Use Data and Analytics to Personalize the experience
Part of the genius of Netflix is that they use AI to remind you of things that you like.
Can you find a way to do something similar with your content?
You can certainly make note of what type of content your readers gravitate to and use that to inform your content strategy. Using actual data will make you more likely to hit the mark with your own audience.
It is important to create valuable content so that your audience will love, share and return for more. It is also vital that when coming up with your content strategy, that you consider the idea of creating binge worthy content. You can do this by first offering value, then by grouping and directing the reader through a journey. Data and analytics will help you to fine-tune your strategy and make it a more personalized experience for your reader.
I hope you found this blog post helpful.
If you have any questions or if you would like to add any pointers on how to create binge-able content, I would love to hear from you. Leave a comment below and share your thoughts.