How To Collaborate With Other Bloggers And Grow Your Tribe
Do you want to collaborate with other bloggers but don’t know where to start?
If there’s one thing most successful bloggers can agree on it’s that blogging is all about relationships.
True success comes from building relationships with your audience, but also with other bloggers.
By collaborating, you are able to gain support and reach a new audience.
In this blog post, I’ll share how you can collaborate with other bloggers to grow your tribe.
We’ll go over how you can find bloggers to work with based on what type of content they publish, how you should approach them for collaboration, and some collaboration ideas to get you started with growing your tribe through collaborations.
If you don’t have time to read the full post right now, you can PIN to PINTEREST and come back to it at a later time.
What is collaboration and how can it help you grow your blog?
Collaboration is a process in which two or more people work together on a project.
When it comes to blogging, collaboration can take on many different forms.
Collaboration is one of the main ways many bloggers grow their blogs and audience, whether it's through guest blogging, cross-promoting each others' posts or doing interviews with one another for their blog/podcasts etc.
Bloggers form relationships with other bloggers because they enjoy their content and want to help them grow.
Alternatively, you might collaborate with other bloggers in order to get access to their audience for cross-promotion or guest blogging opportunities.
For example, if your blog is about how to make money on Pinterest but you notice that another blogger writes a lot of posts about how they made $100k last month from Instagram marketing then it probably makes sense for you two to work together somehow because there’s potential synergy between the topics that are being covered by each of your blogs/audiences.
How To Find Bloggers To Collaborate With
There are a few different ways to find bloggers to work with and collaborate with.
I’ll go over how I personally do it but there’s no official process. You just have to do what makes sense based on the type of collaboration that you intend to do.
When you do reach out, make sure that you’re polite and respectful to everyone you want to work with.
I’ve had people message me and I could tell that they just wanted to get the perks of the collaboration. There was no warmth or friendliness.
Remember: Blogging is all about relationships, so when you reach out to people, try to show them the same respect that you would like to receive.
The fastest way how I’ve found people who would like to collaborate is by using hashtags on Instagram and Twitter.
For example, if your blog is about how to make money blogging then you could search for “bloggingtips” in the Instagram hashtag section.
The goal here isn’t necessarily networking but rather looking at other bloggers’ profiles that are posting images related to yours.
It is also important that the blogger is a good fit for you to collaborate with.
Spend some time observing their account to see if they post content similar to yours or content that would be synergistic to yours.
Another place how you can find bloggers to collaborate with is through Facebook groups.
Many Facebook Groups for bloggers have collaboration threads. If you’re looking for someone to collaborate with, you simply type in your request.
You can also scroll through the other entries to see if there are any requests that you would be able to help with.
I’ve done a few collaborations simply by responding to comments I’ve seen on Facebook Groups.
Questions To Ask Yourself Before You Reach Out To Other Bloggers For Collaboration
Before you reach out to another blogger for collaboration, there are several things that you need to consider.
The most important thing to consider is how the collaboration will help each of you.
The best blog collaborations are mutually beneficial to both parties.
- What are the goals of both your blogs?
- How can you work together so that it benefits both parties?
- Will this be a one time or ongoing collaboration
Remember blogging is about relationships, so when you reach out to people, try to show them the same respect that you would like to receive.
Collaboration Ideas For Bloggers
There are so many different ways that bloggers can collaborate with each other. The way you choose to collaborate will depend on your niche, who you want to collaborate with and your level of comfort.
These are a few of the best ways to collaborate with other bloggers.
1. Guest Post On Each Other’s Blogs
Guest posting is typically the first thing people think about when it comes to collaborating with other bloggers.
There are many ways this can happen.
Some bloggers advertise on their websites that they accept collaborations. When this is the case, they’ll have instructions on how to submit your post on the website.
Guest posting is usually beneficial for both parties.
If you’re welcoming guest posts to your site, you are offering your readers content that’s fresh and offers a different perspective from what you usually offer.
For the guest poster, you can receive exposure and more traffic to your blog if you write a high-quality post. You may also be able to link to your website. This is amazing for improving your blog SEO. Backlinking is a major factor Google considers when determining ranking on the SERPs.
2. Round Up Posts
A round-up post is a post where you talk about a topic by sharing input from a variety of different sources.
This allows you to offer different perspectives on the topic and makes for a more interesting read.
There are two ways to go about this.
You can ask a few bloggers to provide their answers to a question or a topic you intend to write about. Alternatively, you can do some research to find posts related to the topic and link back to them in your own blog post.
This is exactly what I did when I wrote about How much money bloggers make.
I was able to find several posts on this topic and reference them in my blog, thus answering the question from a variety of angles.
Don’t forget: give credit where credit is due! Add their name at the end or during the excerpts if possible to show how much they contributed through their brilliant work on that subject. This will help build trust between readers by showing how authoritative they are on certain topics.
3. An Interview Series
Interviews are great because not only are they engaging, they also offer the opportunity to learn a great deal from the discussion.
A lot of bloggers and podcasters choose to interview experts in their industry. This allows you to deliver value to your audience on topics that are outside of your expertise.
4. Go Live Together On Social Media
Another way you can collaborate with another blogger is by live streaming together on social media.
Instagram lives have taken a life of its own over the past 2 years.
It seems like everyone is trying to build their following on social media using ‘lives’ as part of their strategy.
It makes sense.
Going live is a great way to connect with your audience, provide information and answer their questions on the spot.
The problem is: Not everyone is comfortable going live.
This type of collaboration is great because it takes some of the pressure off since you don’t have to do it on your own.
Not only this, but you also tap into the other person’s audience.
Instagram shows your live to both your audience and the other person’s audience.
The great thing about this strategy is that you don’t have to go live with someone in the same niche as you.
You can frame your discussion as a Q&A session.
For instance, I watched a very engaging live session with a fellow blogger who talks about making passive income with digital products. Her live was done with another blogger friend who was a lawyer.
Their niches were completely different, but she was able to ask him questions that benefited her audience.
We were able to learn something completely new from this collaboration.
5. Instagram Story Takeovers
If you’ve been reading my blog for a while, you’ll know how much I love Instagram.
I try to post daily to my Instagram stories.
They allow me to connect with people from all over the world and build relationships as well as share inspiring content that can motivate others.
Shameless plug: follow me on Instagram to catch up with me behind the scenes.
Using this strategy allows both parties to benefit from each other’s audience. It is also cost-effective since it doesn’t involve going live or writing an entire guest post.
The best part about this type of collaboration is how easy it is set up!
You don’t have to go through the hassle of finding someone who has similar numbers as you do in order to make sure there will be enough engagement during the session (though this isn’t usually an issue).
All you have to do is tell your audience that you will be taking over another person’s Instagram story.
You can mention how their content relates to yours if it makes sense. If you like, you can also provide the link for them to click on if they want more information about the other blogger or how this collaboration came up; though I wouldn’t make this mandatory unless explicitly stated beforehand.
Webinars are one of my favorite types of online collaborations because I always learn something new.
This works best when you collaborate with someone who has a similar audience to yours and is offering insight on how they do what they do in terms of marketing, branding, or whatever their topic may be.
Webinars take a lot of work to plan and set up, so doing it with another blogger can help to ease the stress.
Do you have other bloggers who live nearby?
Why not plan a group photoshoot!
This is a great way to get to know each other and build relationships.
Not only that, but you’ll also be able to share your photos across all of your social media channels! You can even repost other people’s photos if they allow it which will help expand the reach of everyone involved.
Everyone likes free stuff…. right?
Giveaways are an opportunity to give something away in exchange for a favor. You set the rules, so you get to decide what you want in return.
It’s an opportunity to build your tribe.
You can collaborate with other bloggers to give away something even more valuable than you would be able to offer alone.
I’ve seen giveaways where several bloggers come together to gift someone a cash prize or gift card. Each person contributes a small amount of money, but together it adds up to a hefty sum.
The benefit of this strategy is that you also gain exposure to other bloggers’ audiences too.
Make sure that what you are giving away is of value to your audience otherwise they won’t want to enter.
9. Commenting and engaging with other bloggers content
One of the best (and in my opinion under-rated) ways that bloggers can collaborate with each other is by engaging with each other’s content.
The golden rule: Do unto others what you would like them to do unto you.
If you want to build relationships, don’t just think about how this will benefit your own blog.
I try and comment on every single one of my favorite blogger’s posts when I can.
This may take a while but it is worth the effort in building relationships with people who have similar audiences as me or complementary niches that could help expand each other’s reach.
I also recognize the amount of work that goes into creating content. In showing support, I affirm that I recognize and appreciate their effort.
In addition to commenting, share their content too!
This might seem like common sense but there are times where we get caught up in what we’re doing instead of supporting others which is inherently selfish (in an unintentional way). Make sure you spread the love around by sharing the great stuff that everyone else has done too.
It’s important for bloggers to collaborate with other bloggers on a regular basis.
Doing collaborations doesn’t have to be a huge time commitment.
Depending on how you do it, they can be done in as little as an hour.
If you really want to make the most of your efforts then maybe allocate more time for this depending on how much content everyone is contributing and how often you intend to collaborate (once per month perhaps?).
The important thing here is that we’re all working together which makes us stronger than when we try doing things alone.
We don’t have to work against each other but instead should choose to collaborate so that we give our audiences something great and also get additional exposure too!
Related: The Best Facebook Group For Bloggers