How To Write A Good Blog Post (That’s ACTUALLY Worth Reading)
You did not start your blog to relieve high school english literature.
You started your blog because you want to share the areas in life that you are passionate about with other like minded souls. You want to inspire, motivate and empower.
In order to be. a successful blogger, you need to write good blog posts. More than that, you need to write good posts that people want to read.
What good is your blog if no one actually sits still to read it?
In this post, I will be sharing how to write a good blog post that will not only get clicks but will also have people reading all the way to the end. I will also be providing helpful tips to simplify your writing process. You should not have to dread sitting down to write a post.
What Do People Want To Read?
What makes a good blog post is quite subjective. What works for one person may not work for someone else.
But the challenge remains!
If you are going to write a blog post, you ought to make sure that it is written in a way that would make people want to actually read it.
So before you put pen to paper (or open your laptop), you need to ask yourself this important question.
What do people ACTUALLY want to read?
The answer: People only want to read what benefits them.
Whether the goal is to inform, entertain or inspire, your blog post should have an obvious benefit for your reader.
If you cannot provide an obvious benefit in the first few lines, your readers are guaranteed to tune out.
The goal of your blog post is to provide value to the reader.
At the same time, a good blog post should also be formatted with the intent of getting the reader to stay on the page.
In this post, I will show you how.
If you are one of those people who likes to know the end of the story before you read it, here is a quick breakdown of what makes a good blog post that people want to read.
(You are welcome)
In simple terms, a good blog post should have the following characteristics:
- Catchy Headline/ Title
- Written in a conversational tone
- Less about the writer/ more about the audience
- Includes relevant images
- Well formatted (not just one big clump of text)
- Has links/ references
- Answers the reader’s questions
- SEO Friendly
Now that you have the summary, let’s dive deeper into what makes a good blog post.
A Good Blog Post Has A Catchy Headline
The headline is what people see before they click on your blog post. If you have a sucky headline or title, nobody will read your post no matter how good it is.
Some elements of a good headline:
- Relevant and related to the content you are writing about.
- Stops the reader in their tracks, but is not clickbaity. You want to make sure that you deliver on the promise in the title otherwise you will lose your reader’s trust.
- Uses numbers- The most effective headlines tend to incorporate numbers. Think about the number of list posts that you have seen with titles resembling this: The Top 10 Things You Need To Know About XYZ.
A Word of caution- You may be tempted to use a click baity headline to catch peoples attention. In my experience, these do not work. Once you get someone unto your page, you want them to actually read right?
Everyone can sniff a click bait from a mile away, so try to avoid this technique.
Instead, make sure that you deliver on the promise in your headline. This is how you build trust and get people to keep coming back for more.
A Good Blog Post Is Written In A Conversational Tone
Nobody came to your blog because they wanted to read a college essay. This means that there is no need for big and fancy words or complicated sentence structures.
In fact, the best blog posts are written at a level that a 3rd grade student would understand.
When you read back what you have written aloud, does it make sense? Does it even sound like you?
If not then you need to work on making it more conversational.
A good trick I learned from superwoman and copy expert Marie Forleo is to use the Alien Abduction Test.
She says that when you’re done writing, read your copy out loud. Then ask yourself, if you called a friend and started saying these same words, would they think that you were an alien version of yourself?
Or does it sound like you were forced at gunpoint to read a script?
Whenever you find that you aren’t sounding like you normally would make changes to your copy so that you sound more like yourself.
The more conversational your copy, the easier it is for your reader to follow along.
A Good Blog Post Focuses On The Reader
While you want your voice to shine through your writing, the focus of every good blog post should always be on your reader. Your goal should be to understand your reader’s pain points and attempt to resolve them through your content.
There is and a time and place for personal blog posts where you share your thoughts and experiences, but this should not make up ALL of your blog posts. In all honesty, unless you are a celebrity, nobody cares to know every little detail about your life. (ouch)
The point of a blog is to offer value to your reader. You do this by helping them to solve problems that they may have.
A Good Blog Post Is Well Formatted
Raise your hand if you love landing on a website and seeing once huge clump of text.
A good blog post is well-formatted. The goal is to format your post in such a way that you guide your reader’s eyes down the page.
Imagine if you were to come to this page and see a huge clump of text. Chances are that it would turn you off and you might even click away.
Make sure to write in short sentences and short paragraphs.
Like this one.
As silly as it may sound, even breaking it down like i did above can help to emphasize your point.
Break up your main points with subheadings, pictures and line breaks. This contributes to the reader’s experience and guides them down your page.
Also, the white space is more visually appealing as the human brain does not process large amounts of information well.
A Good Blog Post Includes Links And References
A good blog post should be well researched and have the links and references of each source of information that it provides.
This is not necessary for every piece of content, but adding links also helps your blog post to perform better on search engines like Google. (more on this in a little bit)
A Good Blog Post Answers A Question That The Reader Has
As I mentioned earlier, their goal of any good blog post is to answer the readers question.
You should not be looking to create content for the sake of creating.
You MUST understand the felt need of your reader.
Put yourself in your their shoes as you write. Ask yourself- what is in it for me?
At the end of the day, the only way that you will get someone to read your blog post is if there is something in it for them. (You would not have read this far if you were not getting something out of this)
A Good Blog Post Is SEO Friendly
Lastly, when you write your blog posts, make sure that is SEO Friendly. This ensures that your blog post can be found on search engines by your audience.
There is no point writing an awesome post with all the points that I have listed above if nobody finds your blog post.
One of the reasons that I recommend building your blog on WordPress, is because of the fact that you can use Plugins to make your posts more SEO friendly.
There are several plugins that you can use to do this. One of the best-known SEO plugins for self-hosted WordPress websites is the Yoast SEO plugin. Another great alternative is the Rank Math plugin. Both are free and easy to use.
These plugins will guide you and recommend some things that you can adjust and implement to make the post rank higher on the search engines.
You also need to be knowledgable about SEO best practices so that you can optimize your posts and actually get found.
There you have it. 8 super simple things that will help you write a blog post that will keep your readers glued.
Always Remember- A good blog post must be informative and enjoyable for your reader to want to continue reading. Using these tips will help you, but you also need to use your creativity and infuse a lot of your personality. That is really what makes ALL the difference!
I hope you found these tips helpful. If you did, leave a comment and let me know which one you will focus on as you work on your blog!
Until next time,