hi there, so nice to meet you
My name is Amara. I’m a blogger, SEO copywriter and strategist for creative brands looking to engage their audience with authentic and value driven content.
There's something I need you to know about me...
I wear many hats!
And if you’re reading this, I already know you can relate with me on that!
Multipassionate? That’s me
Doer of many things at once? That’s me too!
You see, I’ve never been one to fit into a well defined box. In highschool, I was the girl who loved makeup, dressing up and playing soccer with the boys.
In University I was a dutiful student, working my way through pharmacy school while going for modeling auditions and walking on fashion shows on evenings and weekends.
Life these days is very much the same.

I'm currently living the life I spent many years praying for!
I’m a pharmacist, working at my dream location, raising a beautiful baby boy with my best friend and lover (erm… husband) and running a successful (by my own definition) blog and business.
Blogging for me has always been about the impact!
What started as a hobby blog, quickly turned into an opportunity for me to touch the lives of my readers and help them with my useful tips, skills and life experiences.
I want to help you do the same!
I believe that we all deserve to feel seen and heard.



My streamlined approach to content marketing is designed to help you get more done in less time.
You see, I’ve been doing this for over 6 years and one thing I know is that blogging can be an absolute time suck. In fact, when your sleep-deprived brain is trying to piece together the last bits of that project for work while trying to reason with a toddler mid-tantrum, the last thing on your mind is growing your blog.
But motherhood, your 9-5 or the fact that you are multi-passionate shouldn’t stop you from fulfilling your dreams.
I’ve been there (and got the T-shirt), but with the right strategies and a proven roadmap, you can save time and get more done while growing your blog.
As a content strategist, I’m ready to jump right in to help you create a custom strategy to optimize and monetize your blog so you can rely on grace and less on the hustle!
Once again- I’m so happy you’re here!
Take a peek around… I hope you’ll stay a while 🙂
A Few Random Facts About Me
If you could only eat one food for the rest of your life, what would it be?
Warm apple pie + Ice cream
What has been your favorite vacation ever?
Marrakesh, Morocco
What keeps you motivated for work?
I’m passionate about creating.
If you could be any profession in the world, what would it be?
Full time blogger + content creator 🙂
What’s your favorite title that you have now?
Mama to my little boy
On your days off, what do you like to do?
Read, Netflix,Sleep
What has been the best advice you have ever received about your career?
Its ok to fail — keep learning
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