• HOME
  • ABOUT
  • BLOG
    • BLOGGING
    • SOCIAL MEDIA
    • ONLINE BUSINESS TIPS
    • LIFESTYLE
      • PERSONAL DEVELOPMENT
      • MOTHERHOOD
  • WORK WITH ME
  • CONTACT

Amara Uche

Blogging Trends To Follow
blogging

6 Important Blogging Trends To Focus On In 2021

2020 left its mark on everything, the blogging and content marketing industry included.

Lockdowns due to the pandemic left many of us stuck at home with not much to keep us entertained but our screens.

Many people turned to social media for everything from entertainment to news to community. Instagram lives became a daily occurrence. TikTok videos were a coping mechanism, adding some (a lot of) much needed humor to our days.

We created and consumed more content than ever before.

As we start another year, we are setting goals, building our marketing strategies and trying to figure out just how we can continue to create content that stands out and makes an impact.

You may even be wondering what the future of blogging will look like in 2021 (and beyond).

In this post, I will be sharing my thoughts on blogging trends and best practices that you can focus on this year if you would like to build a blog that lasts.

Blogging Has Stood The Test Of Time

A lot of people wonder whether blogging is dead and whether there is a future beyond 2020.

The truth is that blogging has changed significantly in recent years. What worked in the early days, cannot be relied on for sustained success.

Whether you are planning on starting a blog this year, growing your blog or looking for ways to monetize your platform, it is important to be aware of the blogging trends. (Anyone remember Myspace?) 

Blogging Trends To Look Out For In 2021

Blogging Trends To Look Out For

Blogging Trend #1- Focus On Various Multimedia

In 2020, we spent more time online as a collective than ever before. Platforms such as Youtube and Podcasts have grown in popularity as they are easy to consume and highly engaging.

You will now find a lot of bloggers repurposing their content on other platforms. 19% of bloggers have started to include videos as part of their blog posts. That is not a huge amount, bue is a trend that I believe will only continue to grow in popularity. 

This is a great strategy to have. It not only does it allow you to reach a wider audience, your audience can also get to know you better.

One thing we learned in 2020 is just how much we all crave community. Blog posts that include visuals get 94% more views than those that do not contain visuals.

Even with my small Youtube channel, I have had numerous people tell me that they found my blog through my Youtube (or vise versa).

Adding additional forms of media to your blog is a smart strategy to employ. It ensures that your blog continues to stay relevant for years to come.

I would only encourage this for bloggers who have the bandwidth for this. Otherwise consider carefully which platform would suit you best. If you decide to focus on Youtube, you can always repurpose your youtube content using a software like Rev.

Rev transcribes the audio in your video, which you can then format and publish on your blog

Blogging Trend #2- Longer Blog Posts Are A Thing

Lets face it, there is major competition in the blogging industry.

About 70 million blog posts are published on wordpress ever month.

That is A LOT considering that this number doesn’t include the millions of other posts published on other platforms such as wix, weebly, medium… etc. you get the point.

As of 2019, 500 million blogs existed on the internet.  That number could only have increased since then.

That is a lot of competition for your blog to compete with.

In order to stand out online, you need to find ways to outperform other bloggers in your industry.

One obvious way that you can accomplish this is by focusing on writing longer posts.

We know from experience and from research that the google algorithm favours longer and more in depth posts. The idea behind this is that if a post is longer, it offers more insight and valuable information for the reader. Of course, this is not always the case. 

Google’s priority is to offer its readers the best quality content. This means that content deemed as more helpful and more informative will rank higher.

Knowing this, content creators should aim to outperform each other by creating posts that are longer and longer. 

In fact, there is research which shows that the majority of the content holding the top 10 spots on the Google SERP (search engine results page) each have over 2000 words.

In other words,  if you are creating content that is less than 2000 words, the chances of your content being ranked on the first page is slim.

Even though long blog posts are favoured, your content only needs to be as long as it needs to be to get your point across.

A quality long form piece of content will also serve the additional benefit of keeping readers on your page longer.

Google looks at the length of time people spend on your page and uses that as a way to assess the quality of your content. If you are making your post long just for the sake of it and filling it with fluff, people can tell. And they will leave your site, which will affect your standing with google.

At the very least, I would recommend that you keep each of your blog posts at least 1000 words. Aim for 1500 words if you can.

The more experience you are with writing, you will find that it naturally gets easier to create long form content.

Blogging Trend #3 -Audience Over Self

One of my favourite things about blogging is the fact that it is so audience- centric. (I think I made that word up).

One mistake that I see a lot of new bloggers struggle with, is that they make the blog all about themselves.

That doesn’t make sense- Why make a blog if it is going to be about anyone else?

I hear you, I hear you. I am of the personal opinion that your blog should be personal (I have my own name as my blog domain after all). 

However, you make the mistake when you forget to put your audience needs ahead of your own needs and wants.

Do you write content because you feel like it or because you feel it is something that might help your reader?

When you forget about your audience, you are likely to lose the attention of the same people who you want to read your content.

The key to successful blogging in 2021 and beyond is creating helpful content for your audience.

Pro Tip: When you are done writing your blog post, scan through and look for the number of times you used the word “I” vs “You”. 

If you are using “I” way more than “You”, you may want to go back through your content to see if you are making it all about yourself.

It takes work and experience to navigate the fine line between being personable and self centered. Do not be hard on yourself.

At the end of the day, You are your blog’s secret sauce.

The main thing that makes your blog stand out among the hundred other blogs offering the same advice is your unique perspective.

I do not want you to lose that.

Just do not forget about your audience. 

Blogging Trend #4 – Content Is Useless Without Strategy

In the early days of blogging, people were posting content on a very regular basis- sometimes even daily.

The idea back then was that the more content you have the more your website, the more traffic you could drive to your blog.

This concept still holds true with one caveat what we discussed earlier. HIgh quality in depth content is the most valuable form of content. 

It is highly unlikely that you can create high quality, in depth content on a daily basis. There must be careful thought and a strategy behind every piece of content that you publish.

As part of your content strategy, you need to spend time thinking about your audience and their needs.

You must also consider your content, the categories and content pillars. How you will drive traffic to your blog and what metrics or results you are aiming for?

The content you post on your blog must be intentional and lead you closer to your blogging goals.

Blogging Trend #5 – Optimize For Mobile

Over 50% of web searches are done on the mobile phone. This means that the majority of people viewing your blog are likely doing so from their mobile phones.

Most themes and templates these days are responsive themes. Responsive is just a fancy way to say that they are optimized for a variety of different screen sizes.

A non optimized website will cause a reader to get frustrated and leave… who wants that? So make sure that you are using a responsive theme and optimizing your site for various screen sizes.

Blogging Trend #6 – Non SEO-ey SEO

SEO is important to the success of your blog. In the early days of blogging, marketers would stuff their content with keywords so that they would get noticed by the search engines.

Google is getting smarter and the algorithm more complex. You actually get penalized when you try to stuff keywords in your text.

Keyword stuffing does not provide the best value or experience for your reader. The primary focus of search engines such as google is to provide the most helpful resources to the reader (not the resource with the most number of keywords).

While SEO will continue to be important in 2021, I strongly believe that the focus will be on producing high quality content that prioritized the readers experience over ranking.

Final Thoughts

Regardless of what stage of your blogging journey you are, it is important to keep up with the blogging trends. This ensures that your blog does not get left behind like Myspace and many of those other platforms that have now died off (RIP).

Now that you know my predictions, I want to hear your thoughts. What are your predictions for blogging trends in 2021. What do you think we are saying good riddance to and what is here to stay?

Share
Amara Uche

Amara is a blog strategist who helps new and aspiring bloggers to create and build profitable and purposeful blogs. As a blogger and content creator behind multiple successful blogs, she enjoys creating content that uplifts and helps people create a life and business they love.

You May Also Like

How To Create A Content Strategy

September 9, 2020

Thinking Of Rebranding Your Blog In 2022? Here’s An Easy Guide

February 21, 2022

The 3 Types Of Blog Posts To Build Authority + FREE Template

July 12, 2020
Previous Post
How To Set Effective Blogging Goals For The New Year
Next Post
SEO For Beginners (A Super Simple SEO Guide)
hi, im amara
Nice To Meet You

Nice To Meet You

I'm a believer, wife, mama and serial side hustler based in Toronto! Here to help you fully embrace & confidently pursue your purpose.
Blogging, Lifestyle + Productivity Tips to help you create a life & business you love!

Instagram

And then there were 4 🤍
And then there were 4 🤍
And then there were 4 🤍
Amara Uche
amarauche.co
•
Follow
And then there were 4 🤍
3 days ago
View on Instagram |
1/4
“A lot of people think they have no platform.
You do.
Your platform is your kin, squad, colleagues.
Do the work close to home so you can have far-reaching consequences. We are most easily moved by the words that come out of the mouths of our loved ones. ”
— Luvvie Ajayi Jones
(Professional Trouble Maker- The Fear Fighter Manual)
______________________
#azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators #christianblogger
Amara Uche
amarauche.co
•
Follow
“A lot of people think they have no platform. You do. Your platform is your kin, squad, colleagues. Do the work close to home so you can have far-reaching consequences. We are most easily moved by the words that come out of the mouths of our loved ones. ” — Luvvie Ajayi Jones (Professional Trouble Maker- The Fear Fighter Manual) ______________________ #azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators #christianblogger
8 months ago
View on Instagram |
2/4
A common objection I hear people give to starting a blog (or sharing their knowledge online) is...
Feeling the need to achieve some sort of 'expert status' before they can start sharing.
While knowledge and experience in your niche is crucial, imposter syndrome can often leave us feeling that we don't deserve a platform.
There are different types of experts and the fact that you have some experience and knowledge means that you are a couple of steps ahead of someone else. You might just be exactly what they've been looking for.
You don't need to be an expert to start, but you do need to start to be an expert!
I'm interested to know your thoughts on this!
__________________________
#azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators
A common objection I hear people give to starting a blog (or sharing their knowledge online) is...
Feeling the need to achieve some sort of 'expert status' before they can start sharing.
While knowledge and experience in your niche is crucial, imposter syndrome can often leave us feeling that we don't deserve a platform.
There are different types of experts and the fact that you have some experience and knowledge means that you are a couple of steps ahead of someone else. You might just be exactly what they've been looking for.
You don't need to be an expert to start, but you do need to start to be an expert!
I'm interested to know your thoughts on this!
__________________________
#azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators
Amara Uche
amarauche.co
•
Follow
A common objection I hear people give to starting a blog (or sharing their knowledge online) is... Feeling the need to achieve some sort of 'expert status' before they can start sharing. While knowledge and experience in your niche is crucial, imposter syndrome can often leave us feeling that we don't deserve a platform. There are different types of experts and the fact that you have some experience and knowledge means that you are a couple of steps ahead of someone else. You might just be exactly what they've been looking for. You don't need to be an expert to start, but you do need to start to be an expert! I'm interested to know your thoughts on this! __________________________ #azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators
8 months ago
View on Instagram |
3/4
Ladies and gentlemen, it’s the weekend!
And a long weekend at that!! 💃🏾💃🏾💃🏾What are your plans this weekend?
_____________
#ceoofmylife #startupworld #womenwholead #sidehustlemoms #digitalmarketingconsultant #successgoals #marketingcontent #blackbloggerunite #lifestylebloggersquad #blackbloggersunite #blackbloggersconnect #blackbloggersmatter #graceoverhustle #bossqueen #christianbloggers #graceoverperfection #brownsugarsocial #sidehustler #thebossbabesociete #theescapemanual
Amara Uche
amarauche.co
•
Follow
Ladies and gentlemen, it’s the weekend! And a long weekend at that!! 💃🏾💃🏾💃🏾What are your plans this weekend? _____________ #ceoofmylife #startupworld #womenwholead #sidehustlemoms #digitalmarketingconsultant #successgoals #marketingcontent #blackbloggerunite #lifestylebloggersquad #blackbloggersunite #blackbloggersconnect #blackbloggersmatter #graceoverhustle #bossqueen #christianbloggers #graceoverperfection #brownsugarsocial #sidehustler #thebossbabesociete #theescapemanual
9 months ago
View on Instagram |
4/4
@amarauche.com
Books I'm Loving

Shop My Current Faves

product_title_1

The Purpose Driven Life

product_title_2

Atomic Habits

product_title_3

You Are A Badass

product_title_4

The Slight Edge

Recent Posts

  • A Realistic Morning Routine for Working Moms

    February 27, 2022
  • How to Stop Comparing Yourself to Others On Social Media: Tips for Building Self-Confidence

    February 24, 2022
  • things to do before launching a blog

    10 Often Overlooked Things To Do Before Launching A Blog

    February 22, 2022

LET'S WORK TOGETHER

I create simplified content marketing strategies for solopreneurs and side hustlers.

Get in Touch

Follow Along With Me

And then there were 4 🤍
And then there were 4 🤍
And then there were 4 🤍
Amara Uche
amarauche.co
•
Follow
And then there were 4 🤍
3 days ago
View on Instagram |
1/5
“A lot of people think they have no platform.
You do.
Your platform is your kin, squad, colleagues.
Do the work close to home so you can have far-reaching consequences. We are most easily moved by the words that come out of the mouths of our loved ones. ”
— Luvvie Ajayi Jones
(Professional Trouble Maker- The Fear Fighter Manual)
______________________
#azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators #christianblogger
Amara Uche
amarauche.co
•
Follow
“A lot of people think they have no platform. You do. Your platform is your kin, squad, colleagues. Do the work close to home so you can have far-reaching consequences. We are most easily moved by the words that come out of the mouths of our loved ones. ” — Luvvie Ajayi Jones (Professional Trouble Maker- The Fear Fighter Manual) ______________________ #azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators #christianblogger
8 months ago
View on Instagram |
2/5
A common objection I hear people give to starting a blog (or sharing their knowledge online) is...
Feeling the need to achieve some sort of 'expert status' before they can start sharing.
While knowledge and experience in your niche is crucial, imposter syndrome can often leave us feeling that we don't deserve a platform.
There are different types of experts and the fact that you have some experience and knowledge means that you are a couple of steps ahead of someone else. You might just be exactly what they've been looking for.
You don't need to be an expert to start, but you do need to start to be an expert!
I'm interested to know your thoughts on this!
__________________________
#azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators
A common objection I hear people give to starting a blog (or sharing their knowledge online) is...
Feeling the need to achieve some sort of 'expert status' before they can start sharing.
While knowledge and experience in your niche is crucial, imposter syndrome can often leave us feeling that we don't deserve a platform.
There are different types of experts and the fact that you have some experience and knowledge means that you are a couple of steps ahead of someone else. You might just be exactly what they've been looking for.
You don't need to be an expert to start, but you do need to start to be an expert!
I'm interested to know your thoughts on this!
__________________________
#azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators
Amara Uche
amarauche.co
•
Follow
A common objection I hear people give to starting a blog (or sharing their knowledge online) is... Feeling the need to achieve some sort of 'expert status' before they can start sharing. While knowledge and experience in your niche is crucial, imposter syndrome can often leave us feeling that we don't deserve a platform. There are different types of experts and the fact that you have some experience and knowledge means that you are a couple of steps ahead of someone else. You might just be exactly what they've been looking for. You don't need to be an expert to start, but you do need to start to be an expert! I'm interested to know your thoughts on this! __________________________ #azaryalifestyle #ceoofmylife #hustleandflow #createthelifeyouwant #createalifeyoulove #taketheleap #pursueyourdreams #grindnowshinelater #risengrind #stateofpositivity #bebravebeyou #multipassionate #bloggingtips101 #lbloggers #bloggerstribe #thegramgang #newblogger #problogging #purposedrivenlfe #liftothers #leadersinheels #purposed #speakingfacts #goodquotesoftheday #blackcontentcreators
8 months ago
View on Instagram |
3/5
Ladies and gentlemen, it’s the weekend!
And a long weekend at that!! 💃🏾💃🏾💃🏾What are your plans this weekend?
_____________
#ceoofmylife #startupworld #womenwholead #sidehustlemoms #digitalmarketingconsultant #successgoals #marketingcontent #blackbloggerunite #lifestylebloggersquad #blackbloggersunite #blackbloggersconnect #blackbloggersmatter #graceoverhustle #bossqueen #christianbloggers #graceoverperfection #brownsugarsocial #sidehustler #thebossbabesociete #theescapemanual
Amara Uche
amarauche.co
•
Follow
Ladies and gentlemen, it’s the weekend! And a long weekend at that!! 💃🏾💃🏾💃🏾What are your plans this weekend? _____________ #ceoofmylife #startupworld #womenwholead #sidehustlemoms #digitalmarketingconsultant #successgoals #marketingcontent #blackbloggerunite #lifestylebloggersquad #blackbloggersunite #blackbloggersconnect #blackbloggersmatter #graceoverhustle #bossqueen #christianbloggers #graceoverperfection #brownsugarsocial #sidehustler #thebossbabesociete #theescapemanual
9 months ago
View on Instagram |
4/5
Can I be honest with you?
This month marks one year since I started my business/ side hustle in earnest.
One year on, I’m nowhere near where I thought I’d be.
I envisioned life as successful working mom with a side hustle (You know team #multiplestreams 😁)
I figured I would get home everyday, feed my family, work on my business and still have time to fuel my spiritual, physical and social life.
Needless to say, a lot of my goals fell to the wayside as I figured out how to juggle it all.
Instead of feeling dissatisfaction and disappointment, I feel pride.
Proud about the fact that I tried something hard and still I’m standing.
I don’t know who needs to hear this, but you don’t always have to measure your success by your to do list or external metrics.
Life on this side of reality is messy, but if you keep at it, you’ll find the joy you’re looking for. Just don’t give up.
Let me know in the comments if you’ve had a similar experience.
_______________
#thebossbabesociete #christianbloggers #startupworld #ceoofmylife #socialengagement #sidehustler #thebossbabesociete #womenwholead #hustleharder #womanwhohustle #bossqueen #womensupportingotherwomen #graceoverhustle #graceovergrind #graceoverperfection #sidehustlemoms #lifestylebloggersquad #brownsugarsocial #blackbloggersunite #blackbloggerunite #blackbloggersconnect #blackbloggersnetwork #blackbloggergirls #blackbloggersmatter #blackbloggerclique #azaryalifestyle
Amara Uche
amarauche.co
•
Follow
Can I be honest with you? This month marks one year since I started my business/ side hustle in earnest. One year on, I’m nowhere near where I thought I’d be. I envisioned life as successful working mom with a side hustle (You know team #multiplestreams 😁) I figured I would get home everyday, feed my family, work on my business and still have time to fuel my spiritual, physical and social life. Needless to say, a lot of my goals fell to the wayside as I figured out how to juggle it all. Instead of feeling dissatisfaction and disappointment, I feel pride. Proud about the fact that I tried something hard and still I’m standing. I don’t know who needs to hear this, but you don’t always have to measure your success by your to do list or external metrics. Life on this side of reality is messy, but if you keep at it, you’ll find the joy you’re looking for. Just don’t give up. Let me know in the comments if you’ve had a similar experience. _______________ #thebossbabesociete #christianbloggers #startupworld #ceoofmylife #socialengagement #sidehustler #thebossbabesociete #womenwholead #hustleharder #womanwhohustle #bossqueen #womensupportingotherwomen #graceoverhustle #graceovergrind #graceoverperfection #sidehustlemoms #lifestylebloggersquad #brownsugarsocial #blackbloggersunite #blackbloggerunite #blackbloggersconnect #blackbloggersnetwork #blackbloggergirls #blackbloggersmatter #blackbloggerclique #azaryalifestyle
9 months ago
View on Instagram |
5/5
@AmaraUche.co
  • About
  • Privacy Policy
  • Terms & Conditions
  • Contact

Copyright © 2022 Amara Uche. All Rights Reserved.Site Powered by Pix & Hue.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT