Ask any successful person you know, and they’ll likely tell you that having the right mindset was instrumental to their success.
We often think about strategy and tactics to help us achieve our goals, neglecting the inner work and mindset shift that we need to get us there.
Having the right mindset is more than half the battle.
When it comes to growing a successful blog, online business or anything for that matter, mindset matters.
There are several mindset shifts that will make you a better blogger!
In this post, I’ll be sharing the necessary mindset shifts you should make for your blog if you’re ready to take your blogging to the next level.
These are changes that I’ve made as well and I’ve seen huge changes and success as a result. Since making the mindset shifts, I have been able to monetize my blog, grow my business and see success (as defined by me).
The mindset shifts you need to make are:
1- Prioritizing Value over Virality
We are a generation obsessed with quick fixes and fast food service. We want it, and we want it now! The same is true when it comes to the online space. We want more of everything and we are willing to do anything to get the results fast.
Cue viral culture.
You know, posting pictures and videos of the latest trend hoping that your own will explode and go viral.
The problem with ‘going viral’ is the fact that it’s so unpredictable. Although there are hacks and tricks that you can implement, you’ll always be at the mercy of one algorithm or another.
We all want to ‘hack’ the algorithm, but I’ve learned that despite our best efforts, true success takes time.
Success requires patience and a consistent effort to deliver high value to your audience.
Imagine going viral without doing the work of nurturing your audience with valuable content. The viral traffic will land on your page and not know what to do. Your success cannot be sustained without a solid foundation.
To be a successful blogger, you need to stop chasing virality and vanity metrics and focus instead on value. Great content is valuable content.
Value doesn’t have to be complicated, it doesn’t have to be deep. You just have to create content that solves a problem for someone. It needs to be helpful and of good enough quality that people stick around and want to learn more.
Valuable content always stands the test of time.
2. Focusing On Community over Competition
You can’t deny the fact that the online space is saturated. Recent statistics show that in 2019, there were more than 500 million blogs. This number is only expected to increase.
Blogging is getting more and more competitive everyday and there is an overwhelming sense of dread for new bloggers.
You might be worried that the blogging ship has sailed. You may even be worrying that it would be impossible for you to cut through the noise to get anyone to notice your content.
All valid concerns. But the fact that there are more people online, means that there is way more of an opportunity to build a community.
Shift your mindset from seeing people as competition, but as a community that you can learn from and grow with. Were all about community over competition over here and it’s been instrumental to our success.
How do you find community you ask?
Community is easier to find now than ever! Literally, if you do a quick google search, you can find other in your niche. You can reach out to them via email or send a DM on social media.
Another great way to build community is through groups for people with shared interests. Think facebook groups and forums.
You can find a ton of free or paid groups to join. Once you do join, make sure to be friendly. Introduce yourself and interact with others.
On facebook groups, and in life, you get the most out of relationships when you give more than you take. Be that person in the group who is always there to answer a question and lend a helping hand. People will definitely notice you in no time.
There are plenty of networking groups and opportunities for bloggers to get together and help each other. From providing feedback to doing guest posting, the opportunities are plenty.
Focusing on community over competition is a life changing shift that saves you a lot of headache and heartache.
3. Choosing Faith over Fear
Starting a blog is hard. Heck starting anything is hard. The online space is even more tricky because when you fail, you fail on a public stage. The fear of failure is one of the main things that hold new bloggers back from fully committing to their blogs.
Remember that we all experience fear and it is a natural response to trying something new.
Instead of resisting fear, why not embrace it? It’s part of life anyways right?
Choose to have Faith instead.
Faith is the substance of things hoped for, the evidence of things not seen.
While it can be difficult to wrap your head around, Faith is a choice worth choosing.
Fear will keep you stuck, faith will help you keep moving even when you do not have it all figured out.
4. Creating Systems Over Goals
Far too often, I see new bloggers who depend solely on their drive and ambition to succeed.
I was one of those bloggers.
While ambition will get you part way, it wont take you all the way and it certainly will not keep you there.
You don’t need to work on creating better goals, you may just need better systems.
That’s why I’m obsessed with creating systems in my blog and business they ensure that I don’t miss any important step. Having a framework not only saves time, but makes sure that I don’t miss any important steps.
As a blogger and freelance writer, I write pretty much every day. Using templates and creating systems allows me to focus on delivering my best while following the same standard framework every time.
5. Deciding To Invest In The Blog
Are you treating you blog like a hobby or like a business?
In order to grow your blog and be a successful blogger, you’ll need to stop treating your blog like a hobby. If you’re serious about your success, treat your blog like a business.
This involves planning, strategy as well as investing in it’s growth and success.
A blog, like any other type of business, needs money to grow.
You need to spend money to make money.
Im not asking you to shell out $10,000 on a blogging mastermind or to invest in a coach or a course.
You just need to spend time each week learning something that you can use to improve your craft and give your audience an even better experience.
If money is tight and you don’t have the resources for a course, a good book will give you plenty of information to start with.
What is most important is having a clear picture of what you want to achieve, and understanding how your investment can help you get closer to that goal.
Final Thoughts
Having the right mindset is crucial to the success of your blog and business. These mindset shifts don’t happen overnight. Have patience with it and continue to work through them until you feel you have them down.
If you have had to make any mindset shifts in your journey as a blogger or content creator, leave a comment and let me know what those were! I love when we can learn from each other and grow together!
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